Knowing your audience: Investigating stillbirth knowledge and perceptions in the general population to inform future public health campaigns

The prevalence of stillbirth in many high income countries like Australia has remained unchanged for over 30 years. The 2018 Australian government Senate Select Committee on Stillbirth Research and Education highlighted the need for a public health campaign to encourage public conversations and increase awareness.

Citation:
Pollock D, Shepherd CCJ, Adane AA, Foord C, Farrant BM, Warland J. Knowing your audience: Investigating stillbirth knowledge and perceptions in the general population to inform future public health campaigns. Women Birth. 2022; 35(4):e389-e396.

Keywords:
Awareness; Myths; Public health; Stillbirth

Abstract:
The prevalence of stillbirth in many high income countries like Australia has remained unchanged for over 30 years. The 2018 Australian government Senate Select Committee on Stillbirth Research and Education highlighted the need for a public health campaign to encourage public conversations and increase awareness.