Powerful promotions: An investigation of the teen-directed marketing power of outdoor food advertisements located near schools in Australia

Adolescents are heavily exposed to unhealthy outdoor food advertisements near schools, however, the marketing power of these advertisements among adolescents has not yet been explored. This study aimed to investigate the teen-directed marketing features present and quantify the overall marketing power of outdoor food advertisements located near schools to explore any differences by content (ie, alcohol, discretionary, core and miscellaneous foods) school type (ie, primary, secondary, K-12) and area-level socio-economic status (SES; ie, low vs high).

Citation:
Wells G, Trapp G, Wickens N, Heritage B. Powerful promotions: An investigation of the teen-directed marketing power of outdoor food advertisements located near schools in Australia. Health Promot J Aust. 2023

Keywords:
Adolescents; advertising; nutrition; obesity; public health; schools

Abstract:
Adolescents are heavily exposed to unhealthy outdoor food advertisements near schools, however, the marketing power of these advertisements among adolescents has not yet been explored. This study aimed to investigate the teen-directed marketing features present and quantify the overall marketing power of outdoor food advertisements located near schools to explore any differences by content (ie, alcohol, discretionary, core and miscellaneous foods) school type (ie, primary, secondary, K-12) and area-level socio-economic status (SES; ie, low vs high).