A massive hit that targets kids quite a bit: Where and how Australian school children see energy drinks

Energy drinks (EDs) are not recommended for children due to their high caffeine content and adverse health risks. Their popularity among children may be due to children's exposure to ED marketing. This study aimed to identify where children have seen ED marketing and whether they believe ED marketing targets them.

Citation:
Parnell SA, Mandzufas J, Howard J, Gannett AT, Trapp GSA. A massive hit that targets kids quite a bit: Where and how Australian school children see energy drinks. Health Promot J Aust. 2023

Keywords:
AMPED UP; Australian; children; energy drinks; marketing

Abstract:
Energy drinks (EDs) are not recommended for children due to their high caffeine content and adverse health risks. Their popularity among children may be due to children's exposure to ED marketing. This study aimed to identify where children have seen ED marketing and whether they believe ED marketing targets them.