Promoting mental well-being in Western Australia: Act Belong Commit® mental health promotion campaign partners’ perspectives

The Act Belong Commit® mental health promotion campaign aims to improve population mental well-being. Based on a social-franchising model, partnerships are sought with organizations offering 'mentally healthy activities' that foster social connectedness and mental well-being. There are four categories of partner organizations sought: Site (government agencies and health services), Associate (organizations with state-wide or national services), Community (local, grass-roots community groups) and Schools.

Citation:
Smith J, t’Hart L, Leaversuch F, Walton A, ……. Millar L, Burns S, Pollard CM. Promoting mental well-being in Western Australia: Act Belong Commit® mental health promotion campaign partners’ perspectives. Health Promot Int. 2024;39(1)

Keywords:
Health promotion; mental health; mental well-being; partnerships; reflexive thematic analysis; social connectedness

Abstract:
The Act Belong Commit® mental health promotion campaign aims to improve population mental well-being. Based on a social-franchising model, partnerships are sought with organizations offering 'mentally healthy activities' that foster social connectedness and mental well-being. There are four categories of partner organizations sought: Site (government agencies and health services), Associate (organizations with state-wide or national services), Community (local, grass-roots community groups) and Schools.