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AuTOmatic: Adaptive Trial of MessAging to improve Immunisation Coverage

Investigators: Grace Currie, Julie Marsh, Tom Snelling

External collaborators: Alan Leeb (Illawara Medical Centre)

New and modern strategies are needed to improve childhood vaccination rates and encourage parents to vaccinate their children on time. The rapid increase of mobile phone ownership in Australia has created a promising means of communication to notify parents of due or overdue vaccines. This trial is the first of its kind in Australia and will assess whether simple strategies, such as SMS reminders, are an effective way of improving vaccine coverage in WA.